![]() The designers have placed their logos on a variety of mockups to help the clients imagine what their new logo will look like on a t-shirt, bottle cap, hat, or in this case, on the wall of the brewery. They walk Josh and Crysten through the concepts to show them how these designs can live and breathe in the real world. To do this, Ben and Matthew put together a presentation of the logos applied in different ways. ![]() In the video, you’ll notice how Ben clearly states that this is not the final logo design it’s simply the first step to getting to the final one. This is to avoid showing them too many options to the point where they don’t know which direction to go in. The designers have produced quite a few handfuls of logo designs, but Ben and Matthew will only present 3-4 to the clients. Being a family-owned and operated brewery, the designers have to keep these things in mind as they move to the design stage. They also have communicated a fondness for the craftsman aesthetic. Josh and Crysten value the family heritage aspect their current brand represents. Each designer, though, is tasked with sticking to a particular look and feel in each of their designs, and is encouraged to explore many variations of the potential logo. Three designers from Blind, Emily, Minhye, and Emanuele, will start to draft versions of the logo based off of the approved stylescape. In this particular case, the logo design process kicks off after the clients, Josh and Crysten Hamilton, have approved a stylescape for visual direction. Its sole purpose is to identify, not explain. ![]() While the logo is a very important part of the brand, it is not a representation of the brand as a whole. A logo is not a brand-it’s a mark that identifies the brand. Let’s kick this off by first identifying what a logo is not. This video is the sixth episode from our YouTube series, Building a Brand, where we redesign a brand identity for a family-owned California brewery. Clients can sometimes be very specific with what they want, so it’s important to be thorough in the discovery session and unpack what they’re hoping to see in the end. In short: designing a logo is not exactly easy. Therefore, it’s got to be memorable and true to the brand’s overall identity. It’s the mark that becomes a recognizable, identifiable, and memorable piece of a brand. The logo is arguably one of the most critical pieces of a visual identity.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |